WHEREAS, on January 17, 2001, I proclaimed a State of Emergency to exist due to the energy shortage in the State of California; and

WHEREAS, on January 11, 2001, California submitted to the Federal Energy Regulatory Commission a certification that the state "will initiate a program to reduce peak load electricity consumption" in response to the U.S. Secretary of Energy's mandate that "all California consumers make the maximum effort to reduce electricity use and conserve power"; and

WHEREAS, some consumers are not aware of all they can do to reduce energy consumption. Specific awareness campaigns can encourage and educate consumers about effective conservation strategies; and

WHEREAS, the Department of Consumer Affairs is charged with promoting and protecting the interest of California's consumers and serving as an advocate for their health, safety, privacy and economic well-being;

NOW, THEREFORE, I, GRAY DAVIS, Governor of the State of California, by virtue of the power and authority vested in me by the Constitution and the statutes of the State of California, including the California Emergency Services Act, and in furtherance of my Proclamation of a State of Emergency, do hereby issue this order:

IT IS ORDERED that the Department of Consumer Affairs conduct a media awareness campaign to inform the public on the importance of, and methods to, reduce energy consumption and resulting savings;

IT IS FURTHER ORDERED that this campaign shall be paid for with any funds available to the Department of Consumer Affairs including, but not limited to, funds available to the Department pursuant to Government Code section 8628, funds directed from the Energy Efficiency Public Goods Charge by the Public Utilities Commission, and any other appropriations available to the Department;

IT IS FURTHER ORDERED that the Department shall enter into any contracts necessary in furtherance of this order as expeditiously as possible, and is hereby authorized to do so, notwithstanding the provisions of the Government Code and the Public Contract Code applicable to state contracts, including but not limited to, advertising and competitive bidding requirements, which provisions are suspended pursuant to Government Code section 8571 to the extent that they would prevent, hinder or delay the prompt mitigation of the effects of this emergency.

I FURTHER DIRECT that as soon as hereafter possible, this order shall be filed with the Office of the Secretary of State and that widespread publicity and notice be given to this order.