2015 Governor's Summit on Zero Emission Vehicles

Nearly three years after Governor Brown issued the Executive Order on Zero Emission Vehicles, several objectives in the original 2013 ZEV Action Plan have been completed, with additional actions currently underway. California leads the nation in ZEV ownership, accounting for 40% of all ZEVs on the road in the United States. The 2015 summit will be an opportunity to generate new ideas and identify ways to build upon our success, centered around a new, draft 2015 ZEV Action Plan.

The 2015 ZEV Summit will:

  • Present a strategic assessment of the overall ZEV market in California and collect feedback on areas of improvement and opportunity.
  • Highlight progress and accomplishments outlined in the 2013 ZEV Action Plan.
  • Provide an opportunity to comment on the draft 2015 ZEV Action Plan and engage in detailed discussions related to new proposed actions.
  • Discuss specific collective actions that governments, companies, and other stakeholders can take to continue to accelerate the market.
  • Showcase new groundbreaking initiatives and projects that are helping to define the ZEV landscape.

*Due to space limitations, attendance will be invitation only.


Governor’s Office Summit on Zero Emission Vehicles

May 4, 2015, 9:00 am to 4:00 pm
CalEPA Headquarters, Sacramento



  • Welcome: Brian Kelly, Secretary, California State Transportation Agency
  • Presentations and Discussion: California’s ZEV Progress
    Moderator: Sandy Berg, California Air Resources Board

    • State of the ZEV Market
      What new PEVs and FCEVs are coming to market in the near term? Who is buying ZEVs, where do ZEV owners live, what is consumers’ behavior, and what motivates people to purchase? This presentation will offer insights about the who’s, why’s, and what’s of the ZEV market and include a discussion about how the market has been evolving and what it may look like moving forward. 
      Colin Santulli, Center for Sustainable Energy
    • Progress on ZEV Infrastructure
      What is the status of California’s PEV and FCEV infrastructure rollout, and where does it need to be in the next 2-5 years? What needs to happen in California to ensure that necessary infrastructure is deployed to meet our ZEV goals? 
      Tyson Eckerle, Governor’s Office of Business and Economic Development
    • What Drivers are Saying
      Over the past months, UC Davis researchers have completed surveys with 1600 car buyers in California in 2014 and 5800 car buyers in 13 states in 2015. Additionally, they have held three workshops and over 100 household interviews. The goal of these efforts has been to measure and explore consumer awareness, knowledge, experience, and consideration for PEVs. Initial findings from this new work will be shared. 
      Tom Turrentine, UC Davis
  • Panel: Reactions to presentations and other thoughts on the current landscape
    • Diarmuid O’Connell, Tesla
    • David Peterson, Nissan
    • Craig Scott, Toyota
    • Alex Keros, GM
    • Frank Breust, BMW
    • John Tillman, Daimler
    • Michael O’Brien, Hyundai
  • Overview of the State’s Action Plan to achieve the Governor’s Executive Order
    • Randall Winston, Governor’s Office


  • Build Consumer Awareness and Demand
    California now has a wide variety of ZEVs on the market.Now the challenge is to build the market awareness and acceptance so that sales continue to grow rapidly. What can the state do to raise awareness? What tools are most effective in raising awareness and demand? What motivates consumers to actively change behavior to embrace environmentally beneficial technology like ZEVs? Where do consumers find out about and learn about automotive technology?

    Joshua Cunningham, California Air Resources Board
    Jay Friedland, Plug In America

  • Promote Broad Access to ZEVs
    Zero-emission vehicle technology should benefit all Californians, especially those most impacted by air pollution. What barriers exist to broader ZEV ownership? What can the state do to promote broader access to ZEVs?Facilitators:
    Erik White, California Air Resources Board
    Jay Friedland, Plug In America
  • Capture Economic Development Opportunities
    The quickly accelerating ZEV market presents enormous potential for economic growth throughout the ZEV supply chain. The challenge is proactively turning that potential into real, sustainable economic development that helps drive the market. How can public and private sectors work together to foster a real and robust ZEV economy in California? How can California best prepare the future ZEV workforce? What efforts are underway, what gaps need to be filled and where do additional opportunities exist?Facilitators:
    Kish Rajan, Governor’s Office of Business and Economic Development
    John Boesel, CALSTART
  • Transform Vehicle Fleets
    What are the major barriers to transforming fleets and what advice can your colleagues provide to help you overcome these barriers? What strategies do we need to see from government to overcome these barriers in the public and private sectors? What are best practices and strategies that should be included in the 2015 ZEV action plan for government to help in this endeavor?Facilitators:
    Christine Kehoe, California Plug-In Electric Vehicle Collaborative
    Rick Teebay, County of Los Angeles

12:00-1:00 PM LUNCH

Please join us in the courtyard of the Cal EPA Building during lunch, where a variety of plug- in and fuel cell electric passenger vehicles, trucks, buses and charging technology will be on display. This showcase provides an opportunity to view the latest ZEVs on California’s roads.


Presentation and Discussion: Expanding Transportation Electrification
Moderator: Wade Crowfoot, Governor’s Office

  • Steve Berberich, California Independent System Operator
  • Kathy Kinsey, NESCAUM
  • Dan Richard, High Speed Rail
  • Vien Truong, Greenlining Institute


  • Expand use of Zero Emission Rail, Freight, and Other Medium- and Heavy-Duty Technologies
    Achieving air quality and greenhouse gas emission reduction goals requires transformational change from the use of conventional technologies and fuels to zero and near zero emission technologies in every sector including heavy duty trucks, buses and off-road equipment. This session will pose the following questions: How can we accelerate the commercialization of medium- and heavy-duty ZEVs? What are the barriers to adoption, and what role can the state play in integrating these ZEVs into our freight and passenger transportation fleets? What can we learn from light-duty ZEVs that can benefit medium- and heavy-duty ZEV commercialization? Would medium- and heavy-duty ZEVs benefit from more standardization in infrastructure? How do we bridge the gap from federal research and development programs to state deployment programs?Facilitators:
    Todd Sax, California Air Resources Board
    Matt Miyasato, South Coast Air Quality Management District
  • Enable Necessary Infrastructure
    The number of ZEVs in California is accelerating, technology is maturing and the refueling needs of each type of ZEV are unique. Although infrastructure deployment in California is progressing, significant challenges remain. Barriers to charging infrastructure include permitting, equipment, and installation costs; site host acquisition; parking availability and ADA requirements, complexities of multi-unit dwelling assessment and decision-making processes and charger congestion issues. Hydrogen refueling station deployment has its own set of challenges including station planning and siting, the critical need to reduce station and equipment costs, and greening of the hydrogen supply chain. What can the State do to enable necessary charging infrastructure and hydrogen refueling station deployment?Facilitators:
    Janea Scott, California Energy Commission
    Bill Elrick, California Fuel Cell Partnership
  • Support National and International ZEV Deployment
    Vehicle markets and supply chains are global, and California’s ZEV adoption efforts benefit from ZEV developments elsewhere. Other nations, states, and provinces are also encouraging ZEV adoption and have premiered new policy approaches. What is the global status of ZEVs and infrastructure? What successful policies have other jurisdictions adopted that California could learn from? Are there opportunities to share California’s lessons more broadly?Facilitators:
    Catherine Dunwoody, California Air Resources Board
    Anthony Eggert, ClimateWorks


  • Panel: Bringing it all togetherWhat are the key “take-aways” from the summit? New ideas? Emerging areas of consensus? What other state actions are needed in the Brown Administration’s ZEV Action Plan? How can stakeholders work together in the coming months toward thecommon goal of ZEV expansion?Moderator: Cliff Rechtschaffen, Governor’s Office
  • Panelists:
    • Carla Peterman, California Public Utilities Commission
    • Janea Scott, California Energy Commission
    • John Boesel, CALSTART
    • Jay Friedland, Plug In America
    • Erik White, California Air Resources Board
    • Christine Kehoe, California Plug-In Electric Vehicle Collaborative
    • Anthony Eggert, ClimateWorks
    • Todd Sax, California Air Resources Board
  • Closing Thoughts: Wade Crowfoot, Governor’s Office

Reception to follow at Parlare Euro Lounge, 1009 10th St, Sacramento, CA 95814 (no-host bar)